Our client needed a visual identity for their cereal bar. We created a minimalist logo comprised of a several illustrations including a cereal box, bowl and spoon with the main focus on proportion and strong line work. The brand elements include, stark b/w contrasts, borders creating a timeless and modern look. The logo was designed to have the ability to be stamped and applied on all types of assets. Last but not least, the menu was designed to resemble the nutritional facts panel on the side of cereal boxes.